Increasing social impact in local farming communities
IKEA is on a mission to create a better everyday life for people all over the world. The aim is to have a positive impact on people and the planet wherever the brand is present, and in all the ways of doing business.IKEA Social Entrepreneurship is no different, working with pioneers who use their business as a way to put people first, along with equal rights and community engagement.
Chocolate can fix everything – from broken hearts to hungry tummies, so it's no wonder that we turned our attention to bringing home the finest. IKEA Social Entrepreneurship has partnered with Aneka Coklat to bring high-quality organic chocolate to IKEA stores in Indonesia.
Putting people and planet first
The company has a direct relationship from farm gate to roasting, with no middlemen involved. The coffee beans are sourced directly from 1,800 registered smallholder farmers and processed by people who need the jobs most. Gora Coffee has fewer middle players, around 2-3, whereas the conventional business model has 8 layers. This means that Gora Coffee makes a positive livelihood impact by paying the farmers 20 per cent higher than the conventional market. Additionally, 48 per cent of their employees are women, who typically have no access to job opportunities or get poor monetary compensation due to gender discrimination.
Gora also focuses on sustainability and better care for the environment. It supports its farmers through different training programs to safeguard the quality of the coffee. In simple words, Gora Coffee helps its farmers get a good yield by making sure the beans are shade-grown, that the soil gets proper nutrients, and pollution-free water is used.
As a result of the partnership with IKEA, over 500 small scale certified farm holders will gain livelihood opportunities in the first year alone (2022). The impact and opportunities will further go up in future. We hope to grow this to 3,000 farmers by 2025, impacting 6,000 more people in the community.
Gora also focuses on sustainability and better care for the environment. It supports its farmers through different training programs to safeguard the quality of the coffee. In simple words, Gora Coffee helps its farmers get a good yield by making sure the beans are shade-grown, that the soil gets proper nutrients, and pollution-free water is used.
As a result of the partnership with IKEA, over 500 small scale certified farm holders will gain livelihood opportunities in the first year alone (2022). The impact and opportunities will further go up in future. We hope to grow this to 3,000 farmers by 2025, impacting 6,000 more people in the community.