BOTANISK – sprouting hope
Made by 5600 sure-handed artisans, BOTANISK is a collection of plant pots, baskets and other indoor gardening pieces that make ‘seeds of hope’ sprout. Not only from the planting and potting – but also from the thousands of jobs created for people who need it the most.
Six social enterprises have worked together with IKEA to create the products: Rangsutra, Industree, and Ramesh Flowers in India, Doi Tung DP in Thailand, Jordan River Foundation in Jordan, and MBQ in Romania. They all have business ideas that are based on creating jobs in vulnerable regions.
Ideally, I’d like to get to a position where I can employ hundreds of people and help others get to where I am today.
Traditional craft meets modern design
"The whole collection is made with people in mind. We’ve constantly had to consider that these products are made by people, and not machines. From start to finish the process has been all about the collaboration."
Maria O’Brian, Creative Leader IKEA
BOTANISK will launch in selected IKEA markets during March and June 2020.
Go to ikea.com to see if BOTANISK is available in your region.