IKEA has reached out to social enterprises and local designers in Jordan, Thailand, and India, to create the new LOKALT collection: a modern take on traditional handicraft inspired by local traditions. Every cushion cover, rug, basket, and bowl in this collection is handmade by skilled artisans and creates work in regions where it’s most needed
The handmade qualities are revealed in the details, like in the seam from the mould that runs down the centre of the vase.
A total of five social entrepreneurs, whose business ideas are based on creating jobs in regions where they’re most needed and on women’s empowerment, have collaborated with IKEA to make the collection come true. These social entrepreneurs all aim to increase inclusion and equality in the communities where they work.
Banana fibre is not only good for weaving baskets – it’s a sustainable choice since it’s what’s left after the banana harvest
The collection also includes cushions covers and paper present bags. The mix of print and hand embroidery in the HANTVERK cushion covers is what makes them stand out. It’s also that same mix that makes it possible to produce affordable handmade products – giving IKEA a chance to be part of creating even more jobs for women artisans.
I sent a sketch to Rangsutra in India and when I got the prototype back it had two different kinds of lines instead of the one that I had in mind. I think the final products look even better because of it.
By partnering up with these and many more social businesses, IKEA contributes to a more inclusive world – and by extension to more people getting a chance to shape their everyday life and their homes the way they want and dream of.
The upcoming HANTVERK collection launched in 14 selected countries on October 4th.