The WWF and IKEA Social Entrepreneurship programme integrates conservation, sustainable agriculture (agroecology) and livelihoods in the Oaxaca region of Mexico. The indigenous populations of Mexico account for approx. 11 million people. These groups are vulnerable and characterised by poverty, often living in rural areas and subject to high migration due to poor land management. The Oaxaca region is one of the states with a high number of indigenous people, and is also one of the poorest, with just under a quarter of its population living in extreme poverty.