Atelier Merci aims to reverse this situation by offering handcrafted clothing made from sustainably-produced vegan and organic materials. The social enterprise is committed to circular economy practices, using textile scraps from clothing to create decorative house products and bags and offering recycling services to its clients for their used clothes.
In early 2022, Atelier Merci will launch a brick-and-mortar store with online channels, ALTRNTV Lifestyle. In the store, the social enterprise will sell not only its own products but also handmade clothing, shoes, and belts created by small Romanian artisans from underserved communities. These Romanian producers share Atelier Merci’s sustainability goals and utilise eco-friendly production practices. Their products have high reuse potential and are made from certified organic raw materials.
In addition to helping marginalised Romanian craftspeople to promote their products, Atelier Merci also offers guidance on transitioning to sustainable packaging and improving their waste recycling processes.
All profits from the new ALTRNTV shop are used to fund the Merci Charity Association, Atelier Merci’s parent organization that supports children with medical needs.