Mueblea
Welcome Mueblea in Colombia to our South America Accelerator
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Five partners – from Bangladesh, India and Jordan – have contributed to this year’s MÄVINN collection, each with different methods and models of social impact.
In India, Ramesh Flowers trains women from rural villages in the production of handmade products and is committed to bringing women from the factory floor into management positions. And at Rangsutra, in the northern Indian state of Uttar Pradesh, the majority of the women artisans are shareholders in the company. Nearly 1 500 artisans are involved in handweaving and hand-embroidering products for IKEA at the Rangsutra centres.
“We believe in women’s agency and in being the change we want to see in the world. Our partnership with IKEA has ensured that women get jobs and a regular income. Many have felt empowered to take on more responsibilities in the organisation. Now, we hope to reach even more people with our offer. It’s one small step to a more interconnected, humane world.” Sumita Ghose, Founder Rangsutra.
Spun, founded by the renowned Welspun Textile Group, provides jobs for women in India with no other family income. Through the production of skillfully crafted textile products, female artisans gain valuable skills to help them improve their lives and social status. Spun also provides education and healthcare opportunities to the women and their families.
“What drives me is the ability to create a positive difference and empower women”, says Dipali Goenka, CEO of Welspun, founder of Spun
Founder of Classical Handmade Products Bangladesh, Tauhid Bin Abdus Salam, decentralised his business bringing work to rural communities, rather than establishing factories in major cities. Providing work for women in rural areas, allows families to stay together, cultivate their land and support their children through school. Jordan River Foundation and IKEA started their partnership in 2017 as an urgent response to the Syrian war, when millions of refugees fled to neighbouring Jordan. The aim was, and is, to create jobs and increase integration between women refugees and local women artisans by turning to traditional handicraft skills.
By connecting social businesses to the IKEA value chain, we aim to create a better everyday life for people from vulnerable and marginalised communities. And it’s good business – IKEA gets the opportunity to offer customers unique, handcrafted products made by skilled artisans.
The collection will be available in stores and online globally from September 2024.