Helyenvalo is committed to helping them by selling and promoting their locally-produced goods in its store and through online channels. To date, the social enterprise supports more than 100 small scale producers, selling their meat, fresh vegetables, pastries, bee products, herbal spices, and other goods directly to consumers.
These smallholder farmers are key drivers for the revival and conservation of local orchards, protecting the biodiversity of the Romanian-native fruit and vegetable species. By supporting them, Helyenvalo also contributes to the attractiveness of the Odorheiu Secuiesc region for tourists, who bring in additional income for the local communities.
The social enterprise organises tastings, tea sessions, and farm visits in the local farmers’ communities. Customers are invited to these gatherings and personally engage with the makers of the products they buy, so they can see with their own eyes how these are sustainably sourced and made.
In addition to this, Helyenvalo promotes projects that improve the ecological awareness of local residents. Among other initiatives, they accomplish this by creating videos that communicate the stories of its small scale farmers, highlighting their environmentally-sustainable practices and sharing the benefits of purchasing local products.
