Mueblea
Welcome Mueblea in Colombia to our South America Accelerator
Araucanía in Southern Chile is the poorest region in Chile and also highly vulnerable to climate change. The indigenous farmers who live in the region face limited distribution channels that tend to undervalue their product by placing greater emphasis on yields as opposed to the quality of their crop. Additionally, indigenous farmers lack access to financing to invest in technological upgrades and to cover costs during difficult seasons, as well as low internet connectivity that would enable them to access resources online.
Programme support
Mapuche farmers live in extreme poverty unable to produce enough income and food to sustain their families. This plight is not unique to Chile, but a story that resonates with farmers around the world. NG-Seeds, in partnership with NESsT and IKEA Social Entrepreneurship, will launch multiple marketing initiatives, including outreach to academic institutions, publications, and media to increase awareness about the importance of this heirloom product and the work of the cooperatives.