The Rumah Mocaf team will use the support they receive from the IKEA mentors and Instellar experts to implement their scale-up and market expansion strategies. Originally founded with the purpose of doing social good, not making money, the social enterprise will continue to develop into a profitable and sustainable business, so they can lift more cassava farmers out of poverty.
By participating in the programme, they will get the tools to serve a new, unexplored consumer segment interested in a healthy and eco-friendly lifestyle. They will expand their business to Sumatera, where cassava is grown by many farmers but no adequate business supply chain exists to bring cassava products to the market.
We are very grateful and excited to be a part of this accelerator programme. For us as a young and growing social enterprise, IKEA is a role model of innovation and market expansion. We are looking forward to meeting our mentors so that we can learn to scale up our business while deepening our social impact.
Wakhyu Budi Utami, Co-founder and COO of Rumah Mocaf.