A space for connecting and learning for social impactThe IKEA vision of creating a better everyday life for the many people resonates with the mission of social entrepreneurs around the world. IKEA Social Entrepreneurship Plus is a space for social entrepreneurs and people committed to social impact to find knowledge and opportunities to connect.
Customer centricityIntroduction and methodWe promise our customer a unique IKEA experience that is thoughtful and meaningful which brings moments of happiness at evert opportunity.
Customer centricityHow IKEA turns customer insights into actionAn Interview with Justyna Baber, Insights Specialist and Nils Kromhout, Competence Specialist at IKEA.
People and cultureIKEA ValuesWe believe in people and in the power of when people work together, lead by example, find better ways and get things done.
People and cultureThe culture modelThe culture model represents our cultural eco-system. It recognises that there are five key parts involved in shaping the IKEA culture, and these parts are all interconnected.
People and cultureUnderstanding engagement and motivationAll humans develop psychologically in stages. Each stage is associated with specific needs and results in the expression of different values to meet these needs.
ScalingIKEA story of scale: Building the IKEA franchise systemIngvar was getting impatient. Today was the photoshoot for the 1956 catalogue. It should start in just over an hour, but they were still packing the car. Arriving late might delay things by a week or more.
