A space for connecting and learning for social impactThe IKEA vision of creating a better everyday life for the many people resonates with the mission of social entrepreneurs around the world. IKEA Social Entrepreneurship Plus is a space for social entrepreneurs and people committed to social impact to find knowledge and opportunities to connect.
ScalingScaling into new geographiesAn interview with Evita Bizune, Expansion Business Analyst at IKEA.
ScalingHow IKEA approaches building and scaling a brandAn Interview with Nina Bogstedt, IKEA Brand Identity Manager.
ScalingHow IKEA approaches scaling into an existing marketIn this interview, Remco offers advice on how social entrepreneurs can learn from IKEA’s tactics for assessing market potential, building a strong foundation in a market, and expanding strategically.
ScalingIKEA story of scale: Building the IKEA franchise systemIngvar was getting impatient. Today was the photoshoot for the 1956 catalogue. It should start in just over an hour, but they were still packing the car. Arriving late might delay things by a week or more.
Customer centricityHow IKEA generates customer insightsAn Interview with Justyna Baber, Insights Specialist and Nils Kromhout, Competence Specialist at IKEA.
