Knowledge Browse our knowledge resources to discover and get inspiration from what makes IKEA successful. KnowledgePeople and cultureBuilding a successful business is a challenge. Scaling a business around the world, over decades, is even more challenging. It takes the right people with the right competencies and a shared vision and values. Knowledge Customer centricity Building a successful business means designing a product, service or experience that customers love. Discover how to better understand your customers and explore tools and methodologies we use to map, create and improve our customer's experiences. Knowledge Scaling You’ve created, tested and proven your business model. Now, how to scale? Learn more about expansion strategies within your current market, how to enter a new market, the importance of scaling your brand, and take a deep dive into IKEA’s story of scale.
KnowledgePeople and cultureBuilding a successful business is a challenge. Scaling a business around the world, over decades, is even more challenging. It takes the right people with the right competencies and a shared vision and values.
