Skip to main content
IKEA SocialEntrepreneurship
  • Members
  • Knowledge
    • Overview
    • Customer centricity
      • How IKEA generates customer insights
    • People and culture
      • Asking for and receiving feedback
      • Building trust
      • Dialogue
      • Explaining the culture model
      • IKEA Values
      • Routines and rituals
      • Support and challenge
      • The culture model
      • Translating values into behaviours
      • Understanding engagement and motivation
      • Understanding stress
      • Value-based habits
      • Values and recruitment
      • Values-based decision making
      • Values-based nudging
    • Scaling
      • How IKEA approaches building and scaling a brand
      • How IKEA approaches scaling into an existing market
      • How IKEA approaches scaling into new geographies
      • IKEA story of scale
  • Social Labs
    • Overview
    • Design a Social Lab
    • Host a social lab
    • Social Labs toolkit
      • Download the toolkit
    • Case study
Member sign in
Back
Member sign in
Back
  • Members
  • Knowledge
    • Overview
    • Customer centricity
      • How IKEA generates customer insights
    • People and culture
      • Asking for and receiving feedback
      • Building trust
      • Dialogue
      • Explaining the culture model
      • IKEA Values
      • Routines and rituals
      • Support and challenge
      • The culture model
      • Translating values into behaviours
      • Understanding engagement and motivation
      • Understanding stress
      • Value-based habits
      • Values and recruitment
      • Values-based decision making
      • Values-based nudging
    • Scaling
      • How IKEA approaches building and scaling a brand
      • How IKEA approaches scaling into an existing market
      • How IKEA approaches scaling into new geographies
      • IKEA story of scale
  • Social Labs
    • Overview
    • Design a Social Lab
    • Host a social lab
    • Social Labs toolkit
      • Download the toolkit
    • Case study
  1. IKEA Social Entrepreneurship
  2. Knowledge
  3. Scaling
  1. IKEA Social Entrepreneurship
  2. Knowledge
  3. Scaling
Scaling

Scaling

You’ve built a successful business model but want to reach more people in more places. Scaling can be make or break for a business and should be carefully planned and executed. It’s no easy task to grow revenue faster than costs.

Learn about expansion strategies, how to enter a new market and the importance of scaling your brand in a series of interviews with IKEA experts and take a deep dive into the IKEA story of scale.

Edit column width
33%
Scaling

Scaling In existing markets

33%
Scaling

Scaling into new geographies

33%
Scaling

Building and scaling a brand

Edit column width
33%
Scaling

IKEA's story of scale

33%
33%
  • Members
  • Knowledge
    • Customer centricity
    • People and culture
    • Scaling
  • Social Labs
    • Design a Social Lab
    • Host a social lab
    • Social Labs toolkit
    • Case study
© Inter IKEA Systems B.V. 1999 - 2020
Privacy statement
Cookie statement
Change Your Cookie Settings
www.ikeasocialentrepreneurship.org/en/plus/