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IKEA SocialEntrepreneurship
  • Members
  • Knowledge
    • Overview
    • Customer centricity
      • How IKEA generates customer insights
    • People and culture
    • Scaling
      • How IKEA approaches building and scaling a brand
      • How IKEA approaches scaling into an existing market
      • How IKEA approaches scaling into new geographies
      • IKEA story of scale
  • Social Labs
    • Overview
    • Design a Social Lab
    • Host a social lab
    • Social Labs toolkit
      • Download the toolkit
    • Case study
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      • How IKEA generates customer insights
      • How IKEA approaches building and scaling a brand
      • How IKEA approaches scaling into an existing market
      • How IKEA approaches scaling into new geographies
      • IKEA story of scale
      • Download the toolkit
  1. IKEA Social Entrepreneurship
  2. Knowledge
  3. Scaling
  1. IKEA Social Entrepreneurship
  2. Knowledge
  3. Scaling
Scaling

Scaling

You’ve built a successful business model but want to reach more people in more places. Scaling can be make or break for a business and should be carefully planned and executed. It’s no easy task to grow revenue faster than costs.

Learn about expansion strategies, how to enter a new market and the importance of scaling your brand in a series of interviews with IKEA experts and take a deep dive into the IKEA story of scale.

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Scaling

Scaling In existing markets

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Scaling

Scaling into new geographies

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Scaling

Building and scaling a brand

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33%
Scaling

IKEA's story of scale

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  • Members
  • Knowledge
    • Customer centricity
    • People and culture
    • Scaling
  • Social Labs
    • Design a Social Lab
    • Host a social lab
    • Social Labs toolkit
    • Case study
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