Knowledge

Whether you’re just getting started or ready to scale, we've selected a range of articles, interviews and case studies specifically for social entrepreneurs.

Browse our knowledge resources to discover and get inspiration from what makes IKEA successful.

Knowledge

Customer centricity

Building a successful business means designing a product, service or experience that customers love. Discover how to better understand your customers and explore tools and methodologies we use to map, create and improve our customer's experiences.

Knowledge

Scaling

You’ve created, tested and proven your business model. Now, how to scale? Learn more about expansion strategies within your current market, how to enter a new market, the importance of scaling your brand, and take a deep dive into IKEA’s story of scale.