IKEA aims to have a positive impact on people and the planet through everything we do. And here we want to go beyond the business and do more.
With our partner Yunus Social Business (YSB) we began a social innovation process involving key business stakeholders across IKEA. In this, we asked ourselves, what are the main societal and business challenges that we are facing but can solve together? We wanted to think big, but to achieve that you have to start small.
Working with Ingka Group (the largest IKEA franchisee), we identified Paris as the location to co-create and test a solution with local YSB partner MakeSense. This solution had to meet the global retail direction needs of IKEA (providing sustainable services to customers) and which addressed some of the pressing social challenges of Paris: