Early in 2020, with our partner Yunus Social Business (YSB) we began a social innovation process involving key business stakeholders across IKEA. In this, we asked ourselves, what are the main societal and business challenges that we are facing but can solve together?
Working with Ingka Group (the largest IKEA franchisee), we identified Paris as a location to co-create and test a solution that met the global retail direction needs of IKEA (providing sustainable services to customers) and which addressed some of the pressing social challenges of Paris.
Read more about this social innovation approach and if the early indications prove the pilot was a success here.