Improving the livelihoods of coffee farmers in Ethiopia
IKEA’s commitment to enabling social change by creating livelihoods for people who need it most goes hand in hand with our vision to create a better everyday life for the many people.
Since 2012 IKEA has been creating jobs for people through Social Entrepreneurship because we want to have a positive impact on people’s lives, supporting positive economic, environmental, and social development.
IKEA has initiated a collaboration with the social business Gora coffee by Moyee Ethiopia. The company delivers organic and socially responsibly produced coffee to be sold at IKEA stores and restaurants.
Ethiopia is the largest roaster in Africa and has a population of about 110 million people. 1 out of 5 livelihoods in the country depend on coffee, which means 25-30 million people's livelihoods rely on coffee farming. However, the coffee industry is at least partly responsible for many human rights issues such as poverty, child labour, poor working conditions as well as environmental damage.
Through our partnership with Gora Coffee, IKEA works with pioneers who use their business as a way to put people first, along with equal rights and community engagement.
Gora Coffee is FairChain coffee, a business model that creates a fairer distribution of returns in the production chain for all those involved – farmers, plantation workers, processing units and others involved at various stages. Gora Coffee has adopted the FairChain concept by roasting, mixing and packaging coffee beans in Ethiopia instead of letting them go to other regions like the U.S. and Western Europe, which is a common practice. This business model helps retain the value of "value-added activities" in Ethiopia and helps make farms profitable and better wages for the farmers.
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Great tasting chocolate that’s good for the soul
Located in the East Java province, Aneka focuses on improving the lives of cocoa farmers by producing high-quality, organic farmer-to-bar chocolate.While Indonesia is the world's third-largest cocoa producer, raw material often gets exported to other countries, who refine the product and then keep the profits.
Aneka Coklat has a "farmer-to-bar" concept, cutting out any middlemen and buying high-quality beans directly from the farmers at a fair price. It then produces chocolate locally in Indonesia.
The cocoa farmers are also given help and support through training programmes to learn organic farming techniques, fermentation, disease management, and conservation. Aneka also provides them with the tools needed for cocoa farming and processing.
"In a country like Indonesia, where urban migration is rampant, there is a strong need to provide fair paying jobs in rural areas. Through the business model of Aneka Coklat, it is possible to create good economic opportunities for the farmers, making cocoa farming more profitable and a better source of income," says Helene von Reis, business area manager, IKEA Food.
The collaboration with Aneka Coklat will result in six different flavoured chocolate bars - chilli, milk chocolate, dark chocolate, coffee, caramel, and coconut.