World map - Ethiopia pin

Kidame Mart


East Africa Accelerator
in partnership with Acumen


Creates opportunities for rural women to earn income by selling fast-moving goods in their communities

Kidame Mart is an Ethiopian social enterprise established in 2017 that distributes high impact, fast moving consumer goods to rural Ethiopia.

Kidame Mart was founded to meet the needs of rural consumers and is built on leveraging the power of human connections. They recruit female entrepreneurs to sell products door-to-door and in local open markets. The social impact is twofold as they work to create regular and affordable access to quality, high impact products for rural communities in Ethiopia (approximately 70 % of the population) and provide an income generating opportunity for rural women. 


Coming out of the accelerator, there are many parts of our business that I am now better able to articulate.

Shani Senbetta, Founder & CEO