Introducing the first cohort of Everyone's Business programme!
Meet the 11 social enterprises contributing to a more inclusive, sustainable, and hopeful Sweden.
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SmartFish connects fishing cooperatives with consumers and markets while creating better income opportunities for fishing communities.
SmartFish is a social enterprise that sells sustainably sourced, caught and processed marine products sourced from artisanal fishing cooperatives in Mexico. These organisations, including fisheries participating in recognised improvement programmes or certification schemes, are paid higher-than-usual prices for their catch, enabling them to earn more from lower catch volumes. SmartFish also helps them achieve better quality and processing standards, so they can sell their products to better markets.
30%
Location
Mexico City
Programme
Mexico Accelerator 2021
in partnership with New Ventures
Website
www.smartfish.mx
Mexico City
Programme
Mexico Accelerator 2021
in partnership with New Ventures
Website
www.smartfish.mx
80% of marine species in Mexico are overexploited, while at the same time 40% of artisanal fishermen live in poverty. SmartFish works with fishing cooperatives to improve market access for fish and shellfish products while supporting livelihoods in coastal communities.
To date, SmartFish has been able to create over thirty jobs and directly benefits around 650 people in six communities. The social enterprise also works to improve the marine value chain. Reducing the number of intermediaries between the fishing cooperatives and the end consumer negotiates prices directly with the cooperatives. Favouring an open book policy, the company promotes transparency and secures higher profit margins for the fishermen.
Programme support
While Smart Fish has been able to steadily expand its market and impact, by participating in the Mexico Accelerator the social enterprise will address several bottlenecks that are slowing down further growth.
The Smart Fish team will use the Mexico Accelerator masterclasses, mentoring and coaching by IKEA coworkers to develop their knowledge and skills in branding and storytelling. During the programme, they will work to increase online sales so that more fishing cooperatives can benefit from their market-access and fair-pricing approach.
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