Mueblea
Welcome Mueblea in Colombia to our South America Accelerator
Central de Abasto, located in Mexico City, is the world’s largest wholesale market. The market houses over 2,000 businesses, employs over 70,000 people and serves over 300,000 customers daily. 35% of all food consumed in Mexico is sold through the Central de Abasto.
As the third generation of a family of farmers who grew up selling produce at Central de Abasto, the founders of Fructus Vía witnessed firsthand the challenges plaguing the agricultural supply chain. They recognised a persistent issue: the disjointed nature of the supply chain led to wastage, high costs, and subpar quality in the trade of perishable goods.
Fructus Vía connects local farmers and suppliers of fruits and vegetables with clients through a digital platform that orchestrates and streamlines the entire lifecycle of agricultural products for corporate entities.